Pangi Hills

Tribal Mart-Transforming lives

The Pangihills rural mart has taken up the role of strengthening the livelihoods of marginal community. The tribal women are playing a key role in this venture by successfully managing and running the mart which has bring the sense of economic independence among them.

"Pangihills has played a significant role in facilitating the ways of sustainable livelihood and in the economic empowerment of tribal women through strong entrepreneurship which led to the development of the community as a whole."

Before this venture, there was no marketing infrastructure, no value addition and poor access to organized buyers were some of the major factors which prevented the producers from getting best value for a wide range of agriculture, horticulture, forest based produce. The mart is providing a platform for locally available indigenous products and manufactured items and adding economic value to goods and services contributed by the unprivileged tribal community. It is providing a wider market linkage to the valuable products of the Himalayan region. The products which were earlier only confined to the region are now getting acknowledged and appreciated by urban masses and are in great demand.
Pangihills Rural mart is one of the best platform for the rural tribal people of Distt. Chamba through which every artisan, farmer, weaver & tribal women are getting sustainable livelihood & their work is getting recognized all over. It has eliminated the role of middlemen. The payment system is ensured to be transparent at rural mart & these tribal people are getting payments directly in their bank accounts. Women are engaged in all activities such as weaving handloom and handicrafts, gathering, sorting, grading and packaging of all items & in the management of the mart. Apart from empowering tribal women, marginal farmers of the region are also getting strengthened through this venture.
The mart promotes an exquisite variety of unadulterated organic produce from organic farms, genuine home-made articles such as ghee, chamba Chukh, snacks, traditional handlooms, handicrafts, indigenous forest-based products such as honey, hazelnut, walnut, Kala jeera, Kesar, Shilajeet, Pulses, Red rice, herbal Tea, himalayan herbs which are curative in nature. The endeavour is also helpful in reviving the dying art of Chamba by promoting Chamba Rumal & Chamba Chappal. The mart aims to provide a market link, income generation and employment at grassroots.